Apple unleashed their latest offering to the world this past Tuesday, the AirPods Max. $549, over-the-ear, studio style headphones. The reaction from most people is that they are too expensive. I would tend to agree, as a good pair of aviation headsets (which perform a similar job), run around $150-250. However, when you look at the high-end, high-quality, studio quality headsets, these are actually a bargain.
Overpriced?
Good studio cans will run $1000+, and decent ones around $500, so $549, for something that Apple claims to be studio quality, but also BlueTooth, is actually a bargain. Are they in my price range? Not at all, but I’m not the target market. And if you balk at the price, you aren’t the target market either. Apple did something a little cleaver here, they have created a product that is actually cheaper than other in its product segment, while simultaneously making everyone believe they are selling an over-priced product… that takes some skill.